Hi, I'm Jeff.

He / Him / His

I am an innovation designer who utilizes design research and strategy to design new experiences, services, and business ventures. Over the past 10 years, I have worked as an innovation consultant for clients in the healthcare, consumer, transportation, logistics, and nonprofit sectors and as a design leader within financial services.

My passion is helping build innovative teams - In 2022 I joined Truist to lead design & research for the Commercial Client Journey team, focusing on service design and strategy. In 2024 I was tapped to establish a human-centered design practice within a line of business where I've operationalized discovery and prioritization to ensure alignment with business objectives while also satisfying users' needs and goals.

I hold a BFA in Industrial Design from Rochester Institute of Technology and a Master of Design degree from IIT Institute of Design with a focus on design leadership, service design, and design strategy.

With every challenge comes an opportunity to improve the status quo.

I believe design can be used to solve complex problems by providing structure for ambiguity, exploring every possibility, and relentless experimentation.

My Process:

My approach to design and problem solving is simple and iterative, allowing me the flexibility to craft an appropriate plan for each unique challenge:

\ Sensemaking

I believe it is important to be fully immersed in the topic, the stakeholders, and the people impacted by a design. Only then can one truly define what problems should be addressed.

\\ Exploration

I utilize design thinking and my skill sets in digital/physical design to find appropriate opportunities that address the problems at hand.

\\\ Experimentation

I design experiments to test assumptions, prototypes, and design solutions. In a reductive process, I move closer to the appropriate solution that addresses the problem.

Contact:

Email: JeffSpragueDesign@gmail.com
LinkedIn: Jeff Sprague
Charlotte, NC